For traffic on your website to be valuable, your site visitors must perform a desired action on your pages. Besides making a purchase, these actions could include scheduling a product demo, subscribing to an email newsletter or following your social pages. So when you’re not seeing these activities on your site, what can you do? This is where Conversion Rate Optimisation, also known as CRO, comes in.

Conversion Rate Optimisation is the process of optimising website elements to turn site visitors into “known” contacts (i.e. collecting contact information) or even better into paying customers. …


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Image for post

If you’re a business owner who has been trying to establish a presence online, you’ve probably heard of the eCommerce store building tool, WooCommerce. So why are most eCommerce businesses using it? In this article, we’ll take a closer look at this popular platform and help you assess if you need to hire a WooCommerce developer in Sydney for your business.

For starters, it’s an open-source WordPress plugin. To use it, you need to build your online store using WordPress. The WooCommerce plugin can then be installed to handle all the eCommerce functions of your website.

The base plugin is free to use and provides basic functions for a new online business. Once your store expands, you will want to purchase paid extensions to enhance the customer experience. Paid extensions allow you to add features like integrating more payment options or add currency converters. …


Shopify Australia has made it easier for people to set up their online stores allowing them to efficiently sell products or services on the internet. This ecommerce website builder has enabled many businesses to have an online presence and give them the opportunity to reach a wider clientele via their online store.

With the boom in ecommerce and the emergence of companies like Shopify Australia, setting up an online store has never been easier for an entrepreneur to do. So, if you haven’t set yours up yet, you’re leaving money on the table!

In this blog post, we will introduce you to Shopify Australia and go over the platform’s features in order to show you how you can set up your very own online store, load products onto your website, set up payment gateways and how to set up order fulfilment so you can ship your products to customers. …


So if the current crisis has taught us anything, it’s that it pays to be prepared. For business owners, you need to not have all your eggs in one basket. As retailers, you need to ensure that you are open to multiple sales avenues. You cannot just rely on the old brick and mortar anymore. That’s why we have created this quick guide to help you move your shop online quickly.

It’s clear that the economy is on the mend. Shoppers are spending and although most physical stores have reopened, consumers will continue with habits learned during the lockdown. …


COVID-19 probably means you’re running a business remotely with employees working from home. There has been some great initiative during this crisis. Some business owners responded quickly and transitioned the whole company to work form home.

Others set up a hybrid where they would alternate a skeleton workforce on-site and the rest working remotely. The approach has depended on your industry and whether your staff can work from home. Regardless of whether it’s your whole team or just part of the business, chances are you’re working out what the best tools are to manage a remote workforce. …


As restrictions start to ease and mentality shifts towards spending money again, it becomes even more important that you are set up for E-commerce during COVID-19.

The most important question you have to ask here is whether your website set up for e-commerce during COVID-19? E-commerce capabilities have become a matter of survival for many businesses.

Even though this pandemic crisis is starting to settle, the impact of COVID-19 lockdowns will be felt for months, if not years. No industry has been spared. Coronavirus is impacting every business, retailers especially so. However, with light and the end of the tunnel, you need to make sure that you are up and running. …


With governments at all levels across the country declaring that you should stay at home and only leave for essential non-social reasons, most notably food shopping. This has meant there has been a massive impact on the economy and it has never been more important for your business to be online during COVID-19.

In Australia, we are in the midst of a 90-day lockdown. After only a few days, you could see that this epidemic was going to have an incredible impact on retailers with closures of their stores in response to city and country requirements. The travel industry was equally affected. First international travel dropped off and now inter-state. Other businesses may be open but face to face meetings are not generally not allowed. …


2020 hasn’t quite turned out how most of us planned thus far. Christmas and the new year wasn’t that long ago. Coming out of 2019, we were thinking about the usual business-related things like how to expand our businesses in the new year. Who could have predicted the COVID-19 inspired panic that was to come?

If you read and watch the news too often, you will start to feel that it is all doom and gloom. You’ll probably think that the COVID-19 is going to shut down all of our businesses. Unfortunately, it is true that some SME’s will fall due to the impact of COVID-19. However, it doesn’t need to be that way for all businesses. Your company doesn’t have to be one of those that fail. There is enough business out there for all of us and you can generate leads during COVID-19. …


Technology is making our lives easier. From education to childcare and even sleeping, apps are solving problems and changing our daily habits. Networking is no different. In the same way, Facebook changed how we connect with friends, LinkedIn is slowly changing the way we approach nurturing our business networks. It’s therefore now time to leverage LinkedIn to work for your business!

If you’re in business, you’ve no doubt got a LinkedIn profile (here’s mine — would love to connect) or at very least heard of the professional networking platform. However, you may not give Linkedin the love you should have. …


Idea Validation Framework
Idea Validation Framework

So you’ve come up with a mobile app idea? However, you wouldn’t be alone if you weren't sure how to get started. That's why I believe it's so important that you work to validate your idea using an Idea Validation Framework.

Unfortunately far too many entrepreneurs have an idea and just dive straight in. They have no idea whether the idea is good or bad from anyone else’s perspective. They definitely don’t know whether the market is primed for such an idea. Most also have no clue about running a tech business, let alone the process of developing a mobile application. …

About

James Killick

LinkedIn Specialist | UI/UX Designer | Marketeer | App Developer

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