Conversion Rate Optimisation (CRO): Does Your Website Need It?

The Basics of Conversion Rate Optimisation (CRO)

What is a conversion?

  1. Product purchase;
  2. Signup for a subscription;
  3. Registration;
  4. Newsletter signup;
  5. Donation;
  6. Form Submission;
  7. Download (eg app/software);
  8. Engaging with chat or chatbot;
  9. Social follow;
  10. Button press*.

How to calculate your conversion rate

Formula showing how to calculate site conversion rate
Formula showing conversion rate for 30 conversions and 1,000 site visitors

How’s the Conversion Rate of your website looking?

Benefits of a Conversion Optimised Website

  • Your acquisition cost per customer goes down;
  • The ROI for marketing activities goes up;
  • You are able to earn more profits, which in turn means more money to be reinvesting in the company.

Conversion Optimisation in UI/UX

Usability (UX)

Design (UI)

Align with Targeting

Strong copy

Tools to Increase Website Conversions

Pop-ups

Chatboxes

Appointment Schedulers

Conversion Rate Optimisation as a Service

Assessment

A/B Testing

Implementation

Maintenance

--

--

--

Blockchain, Mobile & Web App Design/Dev | Crypto DeFi & NFTs | Product Specialist | UI/UX | Marketing

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Women In Marketing 2021 Edition ft. Deborah Tan-Pink from Revolut

The justification for my love of advertising…in a fake news world.

Copywriting Research: Why It’s Important And How To Do It!

Live Streaming-From Basic to the Best Practices

Collecting Expert Tree Consultants Market Intelligence

Updates for November 7th, 2021

Is Your Business Attracting The Right Recruits Through Social Media?

The experience economy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
James Killick

James Killick

Blockchain, Mobile & Web App Design/Dev | Crypto DeFi & NFTs | Product Specialist | UI/UX | Marketing

More from Medium

What does Achievement mean, anyways?

My Experience During The Group Project

Pizza Guide of Chicago