Shopify Australia — How to set up your Online Store

Shopify Australia has made it easier for people to set up their online stores allowing them to efficiently sell products or services on the internet. This ecommerce website builder has enabled many businesses to have an online presence and give them the opportunity to reach a wider clientele via their online store.

With the boom in ecommerce and the emergence of companies like Shopify Australia, setting up an online store has never been easier for an entrepreneur to do. So, if you haven’t set yours up yet, you’re leaving money on the table!

In this blog post, we will introduce you to Shopify Australia and go over the platform’s features in order to show you how you can set up your very own online store, load products onto your website, set up payment gateways and how to set up order fulfilment so you can ship your products to customers.

What is Shopify Australia and how do I set up an online store?

Shopify Australia - eCommerce Platform
Shopify Australia - eCommerce Platform
The Shopify Australia eCommerce Platform

What are the benefits of setting up a Shopify Australia online store?

Here’s a list of advantages for using Shopify Austalia:

1. Ease of setting up and navigation:

2. Integrated with third-party ecommerce tools:

3. Store template options for great aesthetics:

4. Allows for easy payments:

5. Easily accessible:

6. Great customer support:

7. Reliable security measures:

8. Marketing tools for ecommerce:

What are Shopify Australia’s pricing packages?

They have the following pricing packages available:

Shopify Pricing — https://www.shopify.com.au/pricing

What do you Need to Setup your Store on Shopify Australia?

1. Your business plan.

2. Your business name.

3. Your brand/logo.

In terms of a logo, it’s recommended that you have a designer create something custom inline with your brand strategy. However, if your budget is low, you can either create one yourself using simple drag and drop software like Canva.

4. Products or services.

5. Photos.

Step by step Guide to Setting up a Shopify Account

1. Go to Shopify’s website and make an account (they have a 14-day FREE trial)

2. Adding products to your store

Product Description

Product Price

Product Inventory

Product Shipping

3. Customizing my Shopify Store

Choose a theme — there are free and paid themes available at the Shopify Theme Store. Make sure to choose the right theme for your online store based on your brand as well as desired functionality.

Optimize your Home Page — add, remove or rearrange the sections that make up your main page. You have to highlight the benefits of your product, lead site visitors to purchase your products and encourage long term loyalty. It is also wise to make sure that the home page design is optimised for desktop and mobile browsing as well as being inline with your brand.

Modify navigation menu — it’s critically important that you understand your site architecture by this point. You need to have a hierarchy of pages and products. From there you need to prioritise the most important pages and add to your main navigation menu. The goal is to make the navigation experience as easy as posisble for your target customer. This includes organizing items in categories and subcategories. Having a “search” bar comes in handy if you have a wide selection of items for sale.

Store Branding — you can go to Theme Settings to edit all pertinent details about your online store to fit your branding (colours combination, typography and your logos).

Set up Shipping details — find a shipping strategy that will work to the benefit of your Shopify online store. Figure out if you will offer Free Shipping anywhere, show real-time rates, charge a flat rate or offer local pickup/delivery. You can opt to change these over time.

4. Set up your Domain

5. Set up Shopify Australia Payments

1. Shopify Payments: This is a fully integrated feature when you set up your Shopify Store. Basically, Shopify collects the payments for you and pays you after a certain period.

2. Apple Pay: Customers have the option to pay using Apple Pay, and you, as the merchant, get paid through Shopify payments.

3. Amazon Pay: Customers can also choose Amazon Pay as their mode of payment. Merchants get paid by Amazon.

4. PayPal: Customers pay using PayPal and PayPal directly pays the merchant.

5. Google Pay: Customers can also pay using Google Pay and the merchant gets paid through Shopify payments.

Once you get a sale, by default, Shopify automatically sends you an email and tells you when a payout is made to your bank account. The email includes information regarding the amount paid and customer details for your review. In case you don’t want to receive these notifications, you can easily turn them on or off through Shopify’s Payment settings.

Merchants can also choose the currency they get paid in. For example, if you sell mostly to the American market, it makes sense to set your preferred currency of accepted payments to USD. On the flip side, if you as the merchant reside in Australia, it would be wise to pay Shopify in AUD. There are also multi-currency options if you are selling internationally.

6. Shopify Shipping in Australia with Sendle

You just need to make a shipping label from your order page, get a parcel collection scheme and print your shipping labels from there.

Here’s what you need to setup Sendle in your Shopify Australia account:

  1. Select your items in the “Orders Page” and then click Create shipping labels;
  2. Choose an existing package or add a new one, enter the total weight of your products, and review the customs information if you’re shipping internationally;
  3. When all of this is done it’s now time to choose a parcel delivery method;
  4. In the “Shipping date” section, select the date that you plan to have your products picked up or dropped off. Your customer will receive a shipping confirmation notification on this date;
  5. You will then purchase shipping labels and print them from a desktop or thermal printer. Afterwhich these labels will be attached to the products ready to be shipped;
  6. All that needs to be done now is for the item to be picked up or dropped off at a Sendle location.

7. Using APIs to link into other fulfilment services

Thanks to Shopify’s integration with APIs, merchants can now add or update their customers’ information, including the latter’s addresses. This also makes it easier for the merchant to calculate shipping costs and taxes.

If you are using a specialist developer you van even build custom API integrations for more advanced connections with custom pre-existing software.

LinkedIn Specialist | UI/UX Designer | Marketeer | App Developer

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