Take your business online during COVID-19 lockdown

With governments at all levels across the country declaring that you should stay at home and only leave for essential non-social reasons, most notably food shopping. This has meant there has been a massive impact on the economy and it has never been more important for your business to be online during COVID-19.

In Australia, we are in the midst of a 90-day lockdown. After only a few days, you could see that this epidemic was going to have an incredible impact on retailers with closures of their stores in response to city and country requirements. The travel industry was equally affected. First international travel dropped off and now inter-state. Other businesses may be open but face to face meetings are not generally not allowed. In response, most companies are employing remote workforce solutions so that their staff can from home.

Within this article, I want to share with you some information and resources about how small businesses can adapt to the coronavirus. In particular, I want to give you some advice on how you can take your business online during this COVID-19 lockdown.

Why being online is so important during COVID-19 Lockdown

Therefore, companies that have invested resources to improve their web presence are now able to take advantage of the fact people, in general, are spending more time online. You can start to see the importance of being online. People online are still visiting websites and still finding virtual ways to network. They are still spending money with e-commerce retailers who have an online presence. Therefore, if you want to keep making money and if you want your business to thrive, you need to make sure that you are available to customers on the web.

With that in mind, as an owner or decision-maker within your company, you need to start asking yourself: Are you happy with your web presence? Does it give your customers the right information? Does it generate leads that ultimately lead to sales? Does it share the updates that your customers are craving during these uncertain times?

Here’s what you need to do to take your business online during COVID-19

Have a good website

Take your business online during COVID-19 through LinkedIn
Take your business online during COVID-19 through LinkedIn
Have a good Wordpress Website

Whether your small business currently has a website or not, this gov lockdown due to the coronavirus pandemic means it’s time to assess your web presence. Is your website good enough? Should it be updated?

Be realistic! People have the chance to compare you to your competitors online. Even more, so these days because coronavirus has given them a lot more free time. Customers will choose those businesses that have a better website.

In short, your website needs to:

  • Look modern;
  • Provide value to potential customers;
  • Have an obvious call to action;
  • Include at least a simple sales funnel.

Get onto social media

Take your business online during COVID-19 using LinkedIn
Take your business online during COVID-19 using LinkedIn
Get onto LinkedIn

Get more online sales

1) A steady stream of potential leads;

2) A means for processing a sale online.

Take meetings via video conference

Use cloud-based tools to manage staff

Resources needed to take your business online during COVID-19

Website Builder

Marketing Resources

Management tools

  • Google Drive — Cloud storage and real-time document collaboration;
  • Trello — Task and project management;
  • Slack — communicate between team members and keep conversations on project-specific channels;
  • Pipedrive — managing leads and tracking the sales pipeline;
  • Hubspot — CRM system with email automation.

Hopefully, this article has given you some ammunition to keep your business going through these tough times.

LinkedIn Specialist | UI/UX Designer | Marketeer | App Developer

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