Take your business online during COVID-19 lockdown

Why being online is so important during COVID-19 Lockdown

The government responses across the world have differed slightly but most city and country guidances recommend staying at home unless absolutely necessary. This is vital to slow and eventually stop the spread of the coronavirus.

Here’s what you need to do to take your business online during COVID-19

Many businesses in cities all across the globe have ignored their online presence for far too long. However, SMEs, in particular, can no longer afford to continue doing this during the COVID-19 lockdown. If you haven’t taken your small or medium business online yet in response to COVID-19, it’s not too late. Below is some key guidance on what to do.

Have a good website

Take your business online during COVID-19 through LinkedIn
Have a good Wordpress Website
  • Look modern;
  • Provide value to potential customers;
  • Have an obvious call to action;
  • Include at least a simple sales funnel.

Get onto social media

If you want to be found online, you need more than just a website. You need to be online where your customers are. In response to COVID-19, it’s time to improve your web presence and this includes social media. When talking about B2B, the most under-utilised social media platform is Linkedin. Its growth has been phenomenal and an improved Linkedin presence will have a significant impact on your business. Social media platforms like LinkedIn are great for sharing information, adding value and starting conversations. They’re a great medium for starting the sales process, provided you employ the right strategy.

Take your business online during COVID-19 using LinkedIn
Get onto LinkedIn

Get more online sales

Businesses that aren’t online are stuck right now. Your customers can’t visit your premises during the pandemic, been as they are subject to a gov lockdown. Many retailers cannot have customers come through their stores. Your customers haven’t stopped spending money though. They are spending money online. That means that you need 2 things:

Take meetings via video conference

With face to face meetings off the table during the coronavirus epidemic, taking meetings via video conferencing software is extremely important. Zoom is currently the most popular COVID-19 video conferencing platform. It allows you to still give a personal touch and look at your clients in the eyes.

Use cloud-based tools to manage staff

Getting leads is only half the battle. You need to be able to manage your staff and give them the tools they need to make sales and manage clients. The lockdown should be the impetus you need to take your business into the cloud.

Resources needed to take your business online during COVID-19

Businesses need to take advantage of the resources available to them. To help small businesses during the pandemic here’s some guidance regarding the resources needed to take your business online during COVID-19.

Website Builder

Every SME needs a website. Two great business website resources for smaller companies worth looking at are Wix and the Wordpress Elementor Page Builder. These tools are freely available to all businesses to help them get online. The drag and drop builders make creating websites extremely easy. If you don’t have the budget for a web developer, you should definitely consider using one of these tools.

Marketing Resources

A lot of the more traditional marketing platforms are not as effective for business during the coronavirus pandemic. Even Adwords and SEO are not yielding the same amount of leads as they did. However, there are still some great marketing resources available to your business. In particular, you should check out Sales Navigator. This LinkedIn tool allows you to easily connect with your target clientele.

Management tools

There are a number of online tools that allow businesses to manage remote working teams. Here are some popular online tools that your business could easily implement if needed due to Coronavirus.

  • Google Drive — Cloud storage and real-time document collaboration;
  • Trello — Task and project management;
  • Slack — communicate between team members and keep conversations on project-specific channels;
  • Pipedrive — managing leads and tracking the sales pipeline;
  • Hubspot — CRM system with email automation.

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James Killick

James Killick

Blockchain, Mobile & Web App Design/Dev | Crypto DeFi & NFTs | Product Specialist | UI/UX | Marketing